{"id":5118,"date":"2025-07-23T10:53:23","date_gmt":"2025-07-23T08:53:23","guid":{"rendered":"https:\/\/liseteilhat.fr\/?p=5118"},"modified":"2025-08-22T16:23:34","modified_gmt":"2025-08-22T14:23:34","slug":"logo-identite-visuelle","status":"publish","type":"post","link":"https:\/\/liseteilhat.fr\/index.php\/2025\/07\/23\/logo-identite-visuelle\/","title":{"rendered":"Le logo comme point de d\u00e9part de votre communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5118\" class=\"elementor elementor-5118\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf16a8f e-con-full e-flex e-con e-parent\" data-id=\"bf16a8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def0d9c elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"def0d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog5.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5182\" alt=\"lise-teilhat-graphiste-sport-branding-logo-communication-image\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog5.jpg 500w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog5-300x180.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646642f elementor-widget elementor-widget-image\" data-id=\"646642f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"800\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-scaled.jpg\" class=\"attachment-full size-full wp-image-5327\" alt=\"lise-teilhat-graphiste-sport-branding-logo-communication-couv\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-scaled.jpg 2560w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-300x94.jpg 300w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-1024x320.jpg 1024w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-768x240.jpg 768w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-1536x480.jpg 1536w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog-logo-2048x640.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea179c0 e-con-full e-flex e-con e-child\" data-id=\"ea179c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9099e7f e-con-full e-flex e-con e-child\" data-id=\"9099e7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_offset_laptop&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edcfcb8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"edcfcb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le logo comme point de d\u00e9part de votre communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6ba75 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"ce6ba75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2af1678 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\/index.php\/2025\/07\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 23, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-33dc29b elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/graphisme\/\" class=\"elementor-post-info__terms-list-item\">graphisme<\/a>, <a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/identite-visuelle\/\" class=\"elementor-post-info__terms-list-item\">Identit\u00e9 visuelle<\/a>, <a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/logo\/\" class=\"elementor-post-info__terms-list-item\">Logo<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a57033 e-transform e-transform elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"2a57033\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Retour&quot;,&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0,&quot;_transform_rotateZ_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\">\n\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Retour<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca623e e-con-full e-flex e-con e-child\" data-id=\"3ca623e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e31be elementor-widget elementor-widget-text-editor\" data-id=\"b9e31be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est lui qu\u2019on voit en premier, celui qui tr\u00f4ne fi\u00e8rement sur tous les supports d&rsquo;une communication.<br data-start=\"254\" data-end=\"257\" \/>V\u00e9ritable capitaine de l&rsquo;identit\u00e9 visuelle, il repr\u00e9sente les valeurs d\u2019un club, d\u2019une \u00e9quipe ou d\u2019un \u00e9v\u00e9nement, avec plus de charisme qu\u2019un coach en pleine finale.<br data-start=\"421\" data-end=\"424\" \/>Tout l\u2019univers graphique (couleurs, typos, style, ton de voix&#8230;) gravite autour de lui, comme les satellites autour d\u2019une plan\u00e8te bien styl\u00e9e.<\/p><p>Bref, sans logo, pas d\u2019\u00e2me, pas de coh\u00e9rence, pas de team soud\u00e9e. Avec lui ? On reconna\u00eet la marque direct, on s\u2019y attache, et on a envie de faire partie du crew.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ae4b0 elementor-widget elementor-widget-heading\" data-id=\"24ae4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sa fonction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721ae5 elementor-widget elementor-widget-text-editor\" data-id=\"1721ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le logo est primordial dans la communication de toute entit\u00e9.<br \/>Il a plusieurs fonctions :<br \/>&gt; \u00c9tablir une identit\u00e9 graphique<br \/>&gt; Marquer les esprits<br \/>&gt; \u0007Se d\u00e9marquer de ses concurrents<br \/>&gt; V\u00e9hiculer des valeurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cd55a elementor-widget elementor-widget-heading\" data-id=\"e5cd55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation ou refonte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10314fc elementor-widget elementor-widget-text-editor\" data-id=\"10314fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si votre club n\u2019a pas de logo, il est important de le cr\u00e9er pour \u00eatre identifi\u00e9. C\u2019est le point de d\u00e9part de votre communication.<\/p><p>Si le logo de votre entit\u00e9 a quelques (dizaines) d\u2019ann\u00e9es, il ne correspond peut-\u00eatre plus \u00e0 vos valeurs et votre dynamique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd563a elementor-widget elementor-widget-text-editor\" data-id=\"8bd563a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Une refonte permet d\u2019actualiser et de moderniser votre identit\u00e9 visuelle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b689e elementor-widget elementor-widget-text-editor\" data-id=\"01b689e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQuoi de plus parlant qu&rsquo;un cas concret, je vous explique le rebranding du logo de l&rsquo;ANRF.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d898d elementor-widget elementor-widget-image\" data-id=\"18d898d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/blog-logo.jpg\" class=\"attachment-large size-large wp-image-5150\" alt=\"lise-teilhat-graphiste-sport-rebranding-identit\u00e9-visuelle-logo\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/blog-logo.jpg 600w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/blog-logo-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2955c07 elementor-widget elementor-widget-heading\" data-id=\"2955c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759e3ab elementor-widget elementor-widget-text-editor\" data-id=\"759e3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tL\u2019ANRF avait un logo dat\u00e9\nqui ne refl\u00e9tait ni ses valeurs ni sa dynamique actuelle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377556d elementor-widget elementor-widget-heading\" data-id=\"377556d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84af478 elementor-widget elementor-widget-text-editor\" data-id=\"84af478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJ\u2019ai con\u00e7u un nouveau logo moderne et attrayant, int\u00e9grant les couleurs et les valeurs phares du club.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6ccd9 elementor-widget elementor-widget-heading\" data-id=\"2f6ccd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le b\u00e9n\u00e9fice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0153cd6 elementor-widget elementor-widget-text-editor\" data-id=\"0153cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le club profite de cette refonte pour redorer son image et appuyer ses valeurs de convivialit\u00e9 et de solidarit\u00e9.<\/p><p>Sa charte graphique est modernis\u00e9e et ouvre une porte vers la cr\u00e9ation de supports de communication sous cette nouvelle identit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767f0c1 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"767f0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe nouveau logo d\u00e9velopp\u00e9 avec Lise nous a permis d\u2019amener du dynamisme \u00e0 notre communication et de donner\nune image du club qui correspond davantage \u00e0 nos valeurs actuelles. Merci pour ce travail !r\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Claire Dupont - Charg\u00e9e de communication<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retour C\u2019est lui qu\u2019on voit en premier, celui qui tr\u00f4ne fi\u00e8rement sur tous les supports d&rsquo;une communication.V\u00e9ritable capitaine de l&rsquo;identit\u00e9 visuelle, il repr\u00e9sente les valeurs d\u2019un club, d\u2019une \u00e9quipe ou d\u2019un \u00e9v\u00e9nement, avec plus de charisme qu\u2019un coach en pleine finale.Tout l\u2019univers graphique (couleurs, typos, style, ton de voix&#8230;) gravite autour de lui, comme les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[58,63,64],"post_folder":[],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme-sportif","tag-graphisme","tag-identite-visuelle","tag-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le logo comme point de d\u00e9part de votre communication Lise Teilhat | Graphiste freelance sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liseteilhat.fr\/index.php\/2025\/07\/23\/logo-identite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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