{"id":4793,"date":"2025-04-14T10:10:31","date_gmt":"2025-04-14T08:10:31","guid":{"rendered":"https:\/\/liseteilhat.fr\/?p=4793"},"modified":"2025-07-28T14:31:10","modified_gmt":"2025-07-28T12:31:10","slug":"rebranding-juventus","status":"publish","type":"post","link":"https:\/\/liseteilhat.fr\/index.php\/2025\/04\/14\/rebranding-juventus\/","title":{"rendered":"Un rebranding peut augmenter les ventes d&rsquo;un merchandising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4793\" class=\"elementor elementor-4793\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf16a8f e-con-full e-flex e-con e-parent\" data-id=\"bf16a8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def0d9c elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"def0d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog6.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5181\" alt=\"lise-teilhat-graphiste-sport-rebranding-merchandising-image\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog6.jpg 500w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Images-blog6-300x180.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22cf6c elementor-widget elementor-widget-image\" data-id=\"e22cf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv.jpg\" class=\"attachment-full size-full wp-image-5063\" alt=\"lise-teilhat-graphiste-sport-rebranding-merchendising\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv.jpg 1920w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv-300x94.jpg 300w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv-1024x320.jpg 1024w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv-768x240.jpg 768w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/07\/Juventus-blogcouv-1536x480.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea179c0 e-con-full e-flex e-con e-child\" data-id=\"ea179c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2bc5094 e-con-full e-flex e-con e-child\" data-id=\"2bc5094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_offset_laptop&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86c905 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d86c905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un rebranding peut augmenter les ventes d&rsquo;un merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411317b elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"411317b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2af1678 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\/index.php\/2025\/04\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>avril 14, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-33dc29b elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/football\/\" class=\"elementor-post-info__terms-list-item\">football<\/a>, <a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/graphisme\/\" class=\"elementor-post-info__terms-list-item\">graphisme<\/a>, <a href=\"https:\/\/liseteilhat.fr\/index.php\/tag\/rebranding\/\" class=\"elementor-post-info__terms-list-item\">rebranding<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf41d0 e-transform e-transform elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"5bf41d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Retour&quot;,&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0,&quot;_transform_rotateZ_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/liseteilhat.fr\">\n\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Retour<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca623e e-con-full e-flex e-con e-child\" data-id=\"3ca623e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e31be elementor-widget elementor-widget-text-editor\" data-id=\"b9e31be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"136\" data-end=\"505\">Exit l\u2019ovale traditionnel, la couronne et les fameuses z\u00e9brures. Le club conserve l\u2019essence de ses rayures embl\u00e9matiques, mais opte pour un logo minimaliste en forme de \u00ab\u00a0J\u00a0\u00bb \u2014 moderne, \u00e9pur\u00e9, et con\u00e7u pour d\u00e9passer les fronti\u00e8res du simple univers du football.<\/p><p data-start=\"542\" data-end=\"766\">Un pari un peu fou ? Clairement.<br data-start=\"574\" data-end=\"577\" \/>Mais au final : jackpot. Les ventes de produits d\u00e9riv\u00e9s ont explos\u00e9, jusqu\u2019\u00e0 +50 % dans les mois qui ont suivi. Comme quoi, parfois, un bon coup de design vaut autant qu\u2019un mercato r\u00e9ussi !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d898d elementor-widget elementor-widget-image\" data-id=\"18d898d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/04\/Juventus-blog3.png\" class=\"attachment-large size-large wp-image-5091\" alt=\"lise-teilhat-graphiste-sport-rebranding-merchandising-logo\" srcset=\"https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/04\/Juventus-blog3.png 600w, https:\/\/liseteilhat.fr\/wp-content\/uploads\/2025\/04\/Juventus-blog3-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ae4b0 elementor-widget elementor-widget-heading\" data-id=\"24ae4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Minimalisme, impact\n&amp; m\u00e9morabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721ae5 elementor-widget elementor-widget-text-editor\" data-id=\"1721ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix du nouveau logo a \u00e9t\u00e9 radical. Un simple \u00ab\u00a0J\u00a0\u00bb qui garde l&rsquo;id\u00e9e des rayures, un \u00ab\u00a0J\u00a0\u00bb \u00e9pur\u00e9, g\u00e9om\u00e9trique, fort. Une rupture totale avec les codes du football traditionnel. Et pourtant, ce design audacieux a su capter l\u2019attention :<\/p><p>&gt; Facile \u00e0 utiliser, que ce soit sur des v\u00eatements, des casquettes, des sacs ou m\u00eame des bijoux.<\/p><p>&gt; Reconnaissable dans sa simplicit\u00e9<\/p><p>&gt; Adapt\u00e9 \u00e0 tous les supports, du num\u00e9rique aux produits textiles, en passant par les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cd55a elementor-widget elementor-widget-heading\" data-id=\"e5cd55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explosion des ventes de merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10314fc elementor-widget elementor-widget-text-editor\" data-id=\"10314fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce nouveau positionnement a permis \u00e0 la Juventus d\u2019\u00e9largir consid\u00e9rablement sa cible :<\/p><p>&gt; Les fans traditionnels ont suivi.<\/p><p>&gt; Les nouvelles g\u00e9n\u00e9rations, plus sensibles au style et \u00e0 l\u2019image, ont \u00e9t\u00e9 s\u00e9duites.<\/p><p>&gt; Les amateurs de mode et de streetwear, parfois \u00e9trangers au monde du football, se sont mis \u00e0 porter du \u00ab\u00a0Juve\u00a0\u00bb comme une marque lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b689e elementor-widget elementor-widget-text-editor\" data-id=\"01b689e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une hausse des ventes de merchandising allant jusqu&rsquo;\u00e0 +50 %.<br \/>Une croissance in\u00e9dite qui s\u2019explique une identit\u00e9 forte, graphique qui parle au plus grand nombre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2955c07 elementor-widget elementor-widget-heading\" data-id=\"2955c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une marque qui d\u00e9passe le terrain\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759e3ab elementor-widget elementor-widget-text-editor\" data-id=\"759e3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec cette nouvelle image, la Juventus s\u2019est impos\u00e9e dans des univers inattendus :<\/p><p>&gt; Partenariats mode, notamment avec Adidas.<\/p><p>&gt; Prolongation de partenariats comme avec Jeep, qui voit en la Juventus une vitrine \u00e0 la fois sportive et lifestyle.<\/p><p>&gt; Pr\u00e9sence renforc\u00e9e \u00e0 l\u2019international, notamment en Asie et en Am\u00e9rique du Nord, o\u00f9 l\u2019esth\u00e9tique du \u00ab\u00a0J\u00a0\u00bb s\u00e9duit un public large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377556d elementor-widget elementor-widget-heading\" data-id=\"377556d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(Re)connexion avec la communaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84af478 elementor-widget elementor-widget-text-editor\" data-id=\"84af478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3037\" data-end=\"3110\">Le rebranding a aussi \u00e9t\u00e9 l\u2019occasion de r\u00e9engager la communaut\u00e9 de fans :<\/p><p data-start=\"3037\" data-end=\"3110\">&gt; Nouvelles campagnes digitales.<\/p><p data-start=\"3114\" data-end=\"3144\">&gt; Contenus immersifs sur les r\u00e9seaux sociaux.<\/p><p data-start=\"3147\" data-end=\"3190\">&gt; Nouveaux produits pens\u00e9s pour la vie quotidienne, pas seulement les jours de match.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0153cd6 elementor-widget elementor-widget-text-editor\" data-id=\"0153cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce changement de cap a permis \u00e0 la Juventus de renforcer son influence, \u00e9largir son audience et booster son business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retour Exit l\u2019ovale traditionnel, la couronne et les fameuses z\u00e9brures. Le club conserve l\u2019essence de ses rayures embl\u00e9matiques, mais opte pour un logo minimaliste en forme de \u00ab\u00a0J\u00a0\u00bb \u2014 moderne, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[59,58,57],"post_folder":[],"class_list":["post-4793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme-sportif","tag-football","tag-graphisme","tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un rebranding peut augmenter les ventes d&#039;un merchandising Lise Teilhat | Graphiste freelance sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liseteilhat.fr\/index.php\/2025\/04\/14\/rebranding-juventus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un rebranding peut augmenter les ventes d&#039;un merchandising Lise Teilhat | Graphiste freelance sport\" \/>\n<meta property=\"og:description\" content=\"Retour Exit l\u2019ovale traditionnel, la couronne et les fameuses z\u00e9brures. 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